About Us

Hey! We’re River & Coast, a local blog created for people who genuinely want to know Jacksonville—not just pass through it.

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We’re not trying to sell you sunshine and palm trees (though we’ve got plenty of those). We’re here to share real, useful info about what it’s like to live, work, and explore in Florida’s largest and most underrated city. From deep dives into different neighborhoods to fishing spots, food trucks, and family-friendly weekend plans—we cover the stuff locals actually care about.

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Our writers are proud Jax residents—some born here, some who got here as fast as they could. What we have in common? A love for this city’s personality, potential, and hidden gems.

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This blog is for the curious. For the new homeowner figuring out which side of town feels right. For the small business owner who wants to stay connected. For anyone who loves a good local tip.

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We keep it honest, helpful, and always rooted in the rhythm of Jacksonville.

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Let’s explore the city—one post at a time.